Post by Unilever Foods Innovation Centre 'Hive'

On 29 April, Hive Wageningen was buzzing with creativity as we launched the very first R&D Social Masterclass with the European Development Team!   Heike Steiling and Robbert de Vreede kicked off the session with great energy, highlighting the growing role of R&D in social and how we can shape innovation while staying closer to our consumers.   The masterclass explored social listening, showing how food trends, behaviours, and early signals emerge on social platforms. We combined this with hands on social content creation, pushing ourselves beyond our usual comfort zones and into experimentation mode.   A real highlight was our guest speaker, chef and influencer Daan van der Lecq, who brought Social First thinking to life with powerful, real world examples from his own journey.   Huge thanks to the organising team Łukasz Warysz, Tessa Tamin, Charlotte Richmond, Amy Bodnar, Cheryl Roser, Robert Gunn, and Chad Manuel for delivering such a practical and relevant session. A great example of the power of collaboration across R&D, Marketing, and Culinary. More to come from R&D. This is just the beginning of our journey. #HiveWageningen #R&D #socialfirst #collaboration

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