Post by Halda.AI

Your Google Ads budget went up. Your clicks went down. Your campaigns stayed exactly the same. 🤔 AI Mode is now summarizing the queries you were paying to show up for, and education CPCs jumped 41.91% year-over-year while that was happening. There are cheaper ways to make a math error, but not many. The solution is NOT to cut paid search. It’s to move the money somewhere it still works. Angela Brown, MBA, our head of marketing, broke down exactly where, including why the difference between a $240 cost per inquiry and a $36 one has nothing to do with your CPC. Read the full blog and get a free GEO audit template- https://lnkd.in/djYniKYx #HigherEdMarketing #EnrollmentMarketing #PaidSearch #HigherEd