Post by Halda.AI

Google's AI Mode just threw a wrench in how we capture and measure website traffic. Search queries on it are more than doubling every quarter. And in the latest Pew Research study, 68,000 real searches showed users click through 46.7% less often when an AI summary appears. If you’re still running 2023's SEO playbook, you're losing visibility on the exact pages prospective students rely on most: tuition, financial aid, application deadlines, program outcomes. We just published a piece on what Google's I/O 2026 announcement means for marketers, where institutions are most exposed and a 30/60/90 day playbook to do something about it. Big thanks to Stephanie Geyer at the University of Montana, who shared their live GEO pilot results in our webinar last week. About a month into their work, AI search tools were citing their content verbatim. The full post covers what changed, what's at stake and what to do this week.  Plus a downloadable GEO audit template if you want to start the diagnosis with your team today. 🔗 https://lnkd.in/gtZayret #HigherEd #EnrollmentMarketing #AISearch #SEO