Post by Halda.AI

A high-level target audience is pretty standard for a creative brief. But a real student? Nope. University of Wyoming's digital marketing team runs ~90% of their ad work in-house. When they realized their creative was built for everyone, they pulled real student journey data from Halda and developed personas their team could use in the brief. One of those personas is Alaina, and her emotional proof quote — "Show me this is worth it and manageable" — changed how their creative team writes ads. On June 18 at 1 PM ET, Mindy Peep and Hannah Downey are walking through exactly how they did it, including the artifact they built and time for your questions. If you work in enrollment marketing, paid media, or creative strategy in higher ed, this one's worth your lunch hour. Join us → https://lnkd.in/g6wfzhwq