Post by HeyGen

Enterprises have never been more ambitious about video. But the reality keeps falling short, and the gap is widening. 78% of organizations feel pressure to produce more video this year. But most tools weren't built for orgs producing hundreds of videos across distributed teams. We surveyed leaders across L&D, marketing, compliance, and product for The State of Enterprise Video 2026. The pattern? Enterprise video has two problems: creation at scale and deployment. Five key gaps stood out: → 60% haven't rolled video out org-wide → 67% can't reliably stay on-brand without central support → 84% say review is essential, but 37% publish without it → 53% can't account for what they published in the last 90 days → 47% can't confirm their video spend is delivering value These gaps share one fix: the infrastructure to keep video on-brand and governed as output grows. It's why 59% of organizations plan to increase AI video investment this year. The right platform doesn't just speed up creation. It closes the gaps that come after. The opportunity is to solve both halves with one platform, from creation through governance and deployment, with the controls that IT and legal sign off on. Read the full report: https://lnkd.in/gisq73N6