Post by Heur

Our Director of Business Development Ben St. George headed to Florence for Pitti Uomo - the world's most prominent luxury menswear fair - earlier this month, to catch up with some our amazing clients and take the temperature of the industry. His key takeaways:  ♊ "The market is being bombarded with lookalike brands - more than ever, the amount of new brands that seemed to lack a compelling brand vision and wanted to grow based on simply targeting an existing (and highly competitive) sector was greater than ever before. I wish them well..." 🌍  "The action is shifting away from Euro-centrism. A lot of the exciting stuff I saw was coming out of Asia, Africa or Aus - not to mention most of the sickest fits."  💪 "Business confidence amongst established brands feels stronger - but I'm not sure some are learning the right lessons. If you wished you'd done something earlier - why are you putting it off now?"