Post by Hervé Baralon

Creating or developing the visual identity of a Wine House is something subtle and requires listening to the winegrower and getting an understanding of what the Estate is all about. Four structuring features must be taken into consideration and then translated into a meaningful and desirable visual identity for the Wine House: its history, its know-how, its vision, and its spirit. I selected examples of Wine Houses in the Rhône valley and in Champagne to illustrate how those four traits organise visual identity. Please do not hesitate to share your comments, your point of view or experience. Thank you. #wine #vine #winemaker #identity #tailored #excellence #land #history #knowhow #vision #spirit #label #estate #environment #nature #brand #communication #design #creation #gplusb #hervebaralon