Post by Henry Innis

One thing I am noticing on LinkedIn is the sheer volume of people critiquing a major person's theory (read: usually academic, or usually someone who has considerable proof) with a persuasive argument back that was also clearly written by an LLM. The volume of these posts is huge. Pretty obvious people are trying to create a market around diverging from academic theory. I think this is both exciting and risky. Exciting because more critique will inevitably lead to better theories. Better theories of marketing or more robust ones is a good thing. I would like to see a lot more of the LI shills do some real numerical research though. Risky because a lot of really ill-informed people now sound really smart thanks to the LLMs. I think this has a big risk of making "theoretical memes" - or theories that propagate/sound good and are used by a sizeable minority, but have no basis in reality or fact. That's a problem that has been pervasive in marketing - 'scientific' theory by meme - and I only fear it will get worse. This is why I suspect in the coming years it will be: - More important to know peer reviewed research - More important to have very well grounded analytics tooling - More important to be willing to test things and admit they were wrong Of course, I could also be completely wrong, so feel free to disregard this post which is also a theoretical meme in and of itself quite ironically.