Post by Henkel

We have signed an agreement to acquire Not Your Mother's Haircare – a leading and fast growing U.S. hair care & styling brand. The transaction represents a significant step in Henkel’s purposeful growth agenda and further strengthens our position in the North American consumer hair category. In fiscal year 2025, the brand generated approximately 190 million euros in sales and delivered double-digit growth and a strong gross margin. It’s known for strong consumer relevance, insight driven innovation, and exceptional digital marketing expertise – a highly complementary addition to our Henkel Consumer Brands portfolio. Welcome to Henkel! For more information go to: https://lnkd.in/egAzqFEV #HenkelFinancials #WeAreHenkel