Post by Henkel

Meet Project Octopus 🐙 #ProjectOctopus is Henkel’s approach to transforming the innovation process through AI – connecting R&D, Marketing and intelligent technologies from the first idea to market launch. Instead of being a single tool, it combines different #AI-powered solutions – from digital simulations to consumer insights and knowledge sharing – into one connected system. Like its name suggests, each arm tackles a different step along the way, helping teams manage growing complexity, work more effectively with data and turn insights into real innovations. Hear from our experts Achim, Lars, and Nico at the first AI Unfolded Talks, our talk series that showcases some of our AI use cases.

Video Content