Post by Henkel Consumer Brands

We are excited to announce that Henkel has successfully completed the acquisition of premium hair care brand OLAPLEX. Following the fulfillment of all closing conditions, including the required regulatory approvals, OLAPLEX is now fully part of Henkel.     OLAPLEX is a well-established, premium channel hair care brand with a portfolio of science-led, high-performance products. OLAPLEX maintains a balanced global footprint, with sales split between the U.S. and key international markets. It complements Henkel’s existing portfolio with a highly complementary product range that is strongly rooted in the professional hair care community and well established across specialty retail and e-commerce channels.     Wolfgang König, Executive Vice President Henkel Consumer Brands, highlights: “With this acquisition, we are building our presence in the fast-growing and strategically important premium hair care segment, making us the global number two in hair professional. I am truly excited to welcome our new OLAPLEX colleagues to the global Consumer Brands team. Bringing together Henkel’s pioneering spirit and global expertise with OLAPLEX’s innovative spirit and creativity creates a powerful partnership that delivers meaningful value for our customers.”    #WeAreHenkel #ProudtobeHCB