Post by Henkel Consumer Brands

Name: Introducing Project Octopus 🐙 #Innovation today is becoming more connected, more data driven and m
Uploaded: 2026-06-24T07:30:04.356Z
Channel: Henkel Consumer Brands
Description: Introducing Project Octopus 🐙 #Innovation today is becoming more connected, more data driven and more complex. With Project Octopus, Henkel Consumer Brands is bringing different parts of the innovat

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Introducing Project Octopus 🐙 #Innovation today is becoming more connected, more data driven and more complex. With Project Octopus, Henkel Consumer Brands is bringing different parts of the innovation journey closer together, from early ideas to market launch. The project connects R&D, Marketing and smart digital solutions in one broader setup. It brings together tools for areas such as digital simulations, consumer insights and knowledge sharing, so teams can work with the right information at the right moment. The name says it well: different arms support different steps of the process. Together, they help our teams make better use of data, reduce complexity and turn strong insights into real innovations. In the first AI Unfolded Talks, our experts Achim Kempf, Lars Zuechner and Nico Reichert explain how Project Octopus supports the way we innovate at Henkel. #WeAreHenkel #ProudtobeHCB #FutureReady

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