Post by HelloFresh

We are proud to announce that we’ve officially updated our Global Fish & Seafood Procurement Policy to drive even greater transparency and environmental impact. What’s Changing? We are shifting from a purely "process-based" certification model to one that focuses on actual environmental performance and sustainability outcomes. To do this, we are placing a major focus on our partnership with the Monterey Bay Aquarium Seafood Watch program. Why This Matters: 📋Science-First Sourcing: Our procurement decisions are now guided by the rigorous scientific data and recommendations provided by Seafood Watch. 🎣Supporting Small-Scale Fishers: By looking beyond individual certificates, we can now support small-shareholder fishermen who were previously held back by administrative barriers or high cost of certification. 🍽️More Variety for customers: This policy shift directly benefits our customers by providing greater availability of specialty seafood and a wider variety of menu options. ✅Trusted Standards: In addition to Seafood Watch recommendations, we continue to source products certified by independent leaders like the MSC, ASC, BAP, and Global GAP. We’re proud to take this significant step toward more responsible sourcing while delivering the high-quality ingredients our customers love. 🐟✨ #SustainableSeafood #SupplyChain #ESG