Post by Helio

The biggest design mistake isn't bad execution... It's letting someone else define what success looks like. This week's newsletter is about mapping design work to business goals so teams stop chasing opinions and start solving the right problems. Here's what we cover: • Stop outsourcing success • Map design to business goals • Is design creating value? • Help shape the new Business Goals page. • Why business goals get messy • Map business goals, step by step If you're trying to make design more strategic, we think you'll find something useful. What are your thoughts on design these days?