Post by The HEINEKEN Company

Today, we celebrate an exciting milestone! We’re delighted to announce the completion of our acquisition of FIFCO’s beverage and retail businesses, marking a powerful step forward in strengthening our presence in the dynamic and growing Central American region. This moment reflects much more than a transaction, it represents the beginning of a new chapter built on long‑standing partnership, shared values, and a joint ambition for growth. As Rolando Carvajal and the talented FIFCO team officially join the HEINEKEN family, we look forward to unlocking fresh opportunities in innovation, premiumisation, and operational excellence together. With iconic brands like Imperial joining our global portfolio, and a strong retail network complementing our strategy, we are well‑positioned to drive our EverGreen 2030 ambitions and create long‑term value across the region Here’s to new beginnings, stronger partnerships, and a future full of growth. Welcome to the HEINEKEN family, FIFCO! 🍻💚