Post by Heather Clark

⚽ 🤵 I know Weddings and Sport are two of the hottest topics of conversation with brands right now, but what I didn't foresee is that they would converge. Enter: the polo shirt. Between Thomas Tuchel wearing one for last night's historic World Cup win (he favours Marks and Spencer merino wool) to Callum Turner sporting one during his wedding weekend to Dua Lipa, you might say they are a bit of a good luck charm! I loved sharing my thoughts on the enduring appeal of this menswear staple in my conversation with The Guardian (hey ma, I'm in print!). The surge in searches we've seen on Pinterest directly ties back to a broader trend of courtside and coastal prep as featured in our Summer Trend Report, hitting that perfect note of both polished and relaxed. It's not just a shirt. It's big business. Long a cornerstone of Ralph Lauren's business and featured in Burberry's latest images with Moses Martin, the article notes that M&S has generated more than £3M in sales and 126k sold since March. More in the comments!