Post by Hearts & Science Australia

Our team took to the stage at Mumbrella360 this week to talk about the role marketing can play in driving real sustainability outcomes.   Our Chief Digital & Innovation Officer, Ashley Wong, shared how we’re working with Opella to reduce emissions across media and why sustainability and performance shouldn’t be seen as a trade-off.   Alongside this, Tracey Peters, Media & Agency Relations Lead at Opella, gave a behind-the-scenes look at their journey to BCorp certification, and what it’s taken to translate that into meaningful change within marketing.   The conversation challenged a familiar tension in the industry: where to start, and what impact marketing can really have? In reality, it’s less about big, one-off initiatives and more about embedding sustainability into how we plan, measure and optimise every day.   When carbon and performance are considered together, better decisions follow and marketing has a far bigger role to play in driving business transformation than it’s often given credit for.   Ash and Tracey’s 3 key takeaways: 🩷 Meaningful progress does not always require major investment, but it does require clarity on where the most practical opportunities sit. 🩷 Scale comes from adapting proven approaches across channels, not assuming one solution will work everywhere. 🩷 The most effective sustainability work is credible, measurable, and relevant to both business performance and long-term impact.   We loved sharing the stage with Opella, Arum Nixon and Ad Net Zero Australia!   #TeamHearts