Post by Health Promotion Board

Since its launch in 2014, the Healthier Dining Programme (HDP) has grown over 10 times to span more than 300 brands and 2,600 touchpoints, helping F&B businesses incorporate healthier options into their menus. As an HDP Partner, you can apply for a Healthier Dining Grant to publicise your healthier offerings and tap on Health Promotion Board consumer reward programmes like the Eat, Drink, Shop Healthy Challenge to grow your customer base by incentivising consumers to choose healthier options. HDP Partners benefit from a comprehensive range of support and funding worth up to $50,000 which includes a Healthier Dining Grant (up to $30,000) for marketing collaterals, a Healthier Dining Innovation Grant (up to $5,000 per supportable area) for recipe reformulation covering healthier ingredients, culinary training, and R&D, and a complimentary POS system enhancement worth up to $6,000 to automate sales reporting. Partners also receive complimentary menu analysis from HPB's appointed Nutrition Service Provider, with approved healthier dishes endorsed and labelled by HPB to help consumers identify them as part of the programme. As an HDP partner, you can participate in HPB marketing campaigns, gaining exposure across multiple touchpoints to boost brand visibility and drive outlet traffic. You can also feature your vouchers in HPB's Healthpoints rewards catalogue to encourage repeat purchases. Visit our website for further details: https://lnkd.in/gDMUKcsn #PublicHealth #FoodInnovation #HealthyDiningProgramme #HDP #HealthierSG #FoodAndBeverage #PreventiveHealth #SGHawkerCulture #HPB