Post by Havas Creative Network

Visibility is easy. Desire is the challenge. Join Havas for "Pick Me, Love Me, Buy Me: The Science of Brand Desire" –– a group chat at ADWEEK House exploring our newest research and dissecting why true brand desire is the ultimate competitive advantage in modern marketing. In an AI-driven world where discovery is universal, this discussion will unpack how brands push past simple recognition, becoming truly indispensable through irresistible attraction and powerful emotional connection. See you there 😎 Maggie Czarnogorski (ViiV Healthcare), Tyler Denk 🐝 (beehiiv), Lea Karam (Mindscope), Marcos Lacerda (TIM Brasil), Joanna Lawrence (Havas Media Network), Nicole Meier (Pantone), Mirko Mueller-Goolsbey (SAS), Mark Sinnock (Havas), Alison Weissbrot (ADWEEK)