Post by Havas Creative Network

Cultivating genuine consumer desire is no longer a 'nice-to-have,' but a strategic imperative to beat indifference and build real consumer connection. If you're a brand leader looking to understand how to make your brand truly indispensable, ADWEEK's recap of our newest report on The Science of Desire is a must read! 🙌 https://lnkd.in/eMkn3_Kh Thanks to those who joined us last week Cannes Lions International Festival of Creativity to explore the dimensions of desire: Havas Media Network's Joanna Lawrence, Mindscope's Lea Karam, beehiiv's Tyler Denk 🐝, SAS' Mirko Mueller-Goolsbey ADWEEK's Alison Weissbrot, Havas Creative's Mark Sinnock, ViiV Healthcare's Maggie Czarnogorski TIM Brasil's Marcos Lacerda, Pantone's Nicole Meier