Post by HAVAS Red US

Our global team of Red Havas communications experts recently collaborated to author “From Pledges to Progress: Proving Brand Purpose in 2021.” The paper explores three key areas in which it will be essential for brand communicators to demonstrate measurable progress rather than well-intentioned pledges. “We’re in an exciting new era in which brands are realizing that they hold the keys to meaningful societal change and have a responsibility to wield their influence for good. Grounding a company in purpose won’t always be easy, but it will always be worthwhile.”  - James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas Download “From Pledges to Progress” for free here: https://bit.ly/3eBrs3k Written by: Linda Descano, CFA®, executive vice president and head, corporate communications and executive visibility for Red Havas U.S.; Richard W. Clarke, executive director of Red Havas U.K.; Courtney Myers, senior vice president and head, experiential; Ellen Mallernee Barnes (she/her), vice president, content; Georgina Thompson senior account director; Sam McDougall vice president, social & operations; and Ashley Jones, content manager. #MergedMedia #PledgestoProgress #brandpurpose #brandcommunications #whitepaper