Post by HAVAS Red ME

Our CEO Dana Tahir made Cannes Lions International Festival of Creativity history this year as the first Arab woman from the MENA region to serve as Jury President in the festival's 70+ years. Inside the #PRLions jury room, one question decided everything: would anyone care about this work if it wasn't paid for? The campaigns that won weren't the loudest. They were the ones people chose to share, because in a world run by algorithms, the most powerful media channel is still another human being. #CannesLions

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