Post by HAVAS Red ME

In times of uncertainty, brands often default to silence or “business as usual.” Razan Karim, Ahmad Swaid, Ghassan Kayed and Sally Moussa Hajjar share a strong reminder that neither works. What matters is showing up with intent, reading the room, and contributing in ways that feel relevant and human. Because ultimately, people remember who stayed present and who stepped back. Read more on Campaign Middle East - https://lnkd.in/duEpZrz2