Post by HAVAS Red ME

What does it really mean to represent a region as vast and complex as #MENA through a single magazine title? Our very own Rusty Beukes weighs in on the MENA media boom in this piece by Rolling Stone MENA, speaking candidly on editorial integrity, the responsibility of custodianship, and what it truly takes to bridge the gap between #luxurypublishing and authentic regional storytelling. His take? A great editor doesn't just fall into aspirational storytelling because that's what brands expect. Real impact comes from speaking to the communities behind these magazines, not just at them. A must-read for anyone in media, communications or the creative industry. Read the full story here - https://lnkd.in/d3N-mEyV