Post by Havas Worldwide Paris

Who better than Tetris to explain logistics?   🏆 Bronze Lion in Entertainment Lions for Gaming for Delivered by Tetris, created by Wings (BETC Paris x Havas Paris) for La Poste Groupe.   Applying Tetris principles to truck loading helped triple parcel capacity per vehicle and avoid 15,000 tonnes of CO₂ emissions every year.   Sometimes, simplicity does the heavy lifting.