Post by Havas Worldwide Paris

🏆 A second Lion for Delivered by Tetris. Silver in Creative Strategy for the project created by Wings (BETC Paris x Havas Paris) for La Poste Groupe. By applying Tetris principles to truck loading, La Poste helped triple parcel capacity per vehicle and avoid 15,000 tonnes of CO₂ emissions every year. Another great recognition for an idea that turned an operational innovation into something everyone could understand.💫 Cannes Lions International Festival of Creativity