Post by Havas Media Network

📰News matters, and so does the advertising that sustains it. 🤝 Emma Withington’s recent column for Marketing Week highlights a delicate issue in our industry. Brand safety concerns are often applied too broadly, unintentionally pushing advertisers out of trusted environments. At Havas Media Network UK, we’re proud to be part of The News Alliance - championing the benefits of news to advertisers, working collectively to reset perceptions and champion the role news plays in culture, democracy and effective advertising. Key takeaways for navigating the news with confidence: ⚖️Safety is about balance not blanket avoidance - overly broad blocklists can remove brands from high‑quality, high‑attention environments. Precision is better than avoidance. 🔒Trust is an asset so invest in it - news is one of the most trusted media channels and campaigns that include it are significantly more likely to drive market share and profit. 🌍Advertisers shape the news ecosystem - The long‑term health of our news is affected when brands step back from it. Our planning choices support quality journalism. You can read the full piece here: https://lnkd.in/evhJh7pu