Post by Havas Media Network

In her latest piece for Campaign US, Jackie Lyons, Chief Planning Officer at Havas Media Network North America, breaks down a critical truth: as AI rapidly transforms marketing, the voices shaping these systems matter more than ever. AI is only as strong as the perspectives behind it and without representation, we risk reinforcing bias at scale. With women actively shaping these systems, outputs become more inclusive, human, and effective. Interestingly, women drive the majority of purchasing decisions, yet remain underrepresented in AI, underscoring the opportunity to build marketing that is more reflective, inclusive, and effective. A huge thank‑you to our partners who contributed their perspectives and helped bring this important conversation to life. Your voices are driving the industry forward. Check out the full article here: https://lnkd.in/e3PPCKUz