Post by Hatch Fairhope

What starts as a personal health challenge can become an innovative new business. On the latest Building Biotech episode of the Hatch Podcast, we sit down with Hannah Keel and Brayden Gibson, MBA, founders of Southern Rooted, to hear how Hannah's experience living with chronic pain inspired the creation of It's Better, a topical pain cream designed to fit into everyday life. They also share what it's really like to build a biotech startup, from validating an idea to finding the right market through the Hatch Biotech Accelerator. Listen here: https://lnkd.in/ep6VmsNp #BuildingBiotech #Biotech #HealthcareInnovation #Entrepreneurship #HatchFairhope