Post by HARTMANN GROUP

Name: What does it take to defend a No.1 position in wound care? At HARTMANN, innovation means strengthen
Uploaded: 2026-07-16T12:54:31.178Z
Channel: HARTMANN GROUP
Description: What does it take to defend a No.1 position in wound care? At HARTMANN, innovation means strengthening our leadership in pharmacy while driving category value. Jungle Plasters are a great example of

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What does it take to defend a No.1 position in wound care? At HARTMANN, innovation means strengthening our leadership in pharmacy while driving category value. Jungle Plasters are a great example of this approach. Starting point was a clear market reality: limited differentiation in kids' plasters and no major branded shaped non-woven solutions in European pharmacies. At the same time, consumer insights show that for parents, wound care is not only about protection — but also about making the experience easier for their child. Jungle Plasters combine gentle protection with a soft, skin-friendly non-woven material and playful designs that help engage and distract children. Because today, innovation is not only measured by performance, but by how it supports caregivers in everyday moments. #HARTMANN #Innovation #WoundCare #Pharmacy #CategoryLeadership #ConsumerCentricity

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