Post by Harte Hanks

Employee Spotlight: Claudiu Tamba, Director of Data and Analytics ✨ Since joining Harte Hanks in 2007, Claudiu has moved from data entry into leading Data & Analytics and ABM. He's got a sharp point of view on what separates teams that report on data from teams that drive decisions with it. We sat down with him to talk about turning data into decisions, global collaboration, and career advice for anyone in data today. Q: You've worked across teams, clients, and disciplines. What does great collaboration look like in practice at Harte Hanks? A: For us, great collaboration means sharing knowledge across teams. We have global teams working on different clients, and the trap is each one becoming an island. Great collaboration is about adapting solutions for different clients and documenting processes so anyone can use them. When teams work together, sharing knowledge and expertise, the whole operation becomes more effective and efficient. This collaborative approach enables us to leverage our collective strengths and deliver better outcomes. Q: From your perspective, what separates teams that simply use data from those that truly drive results with it? A: It comes down to where you start. Teams that drive results start from the business question: what decision are we trying to make, and what would change our mind? Teams that just use data start the other way around: pull the data, build the reports, and then... what? Same tools, same data with a completely different outcome. The gap is rarely technical anymore. It's starting from the right end. Q: Looking back on your career and ahead to where the industry is going, what advice would you give to someone building a career in data, marketing, or analytics today? A: Start small and let it compound - the habit of getting a little better and broader each cycle matters more than any single tool. And don't accept that data and marketing are separate worlds. The people who create real value refuse to pick a side: enough analytical depth to trust the numbers, enough marketing instinct to know which ones are worth chasing.