Post by Harsh Kumar

Can a name become Brand even when it doesn't explain what you do? 🤔 That question came to my mind during today's Brand Management lecture on Brand Names & Naming Tactics. My real name is Harsh, but I create music under the stage name Harinem. Over the years, I've released 70+ songs, and one interesting challenge I've noticed is that when people hear my name or search for my YouTube channel, "Kon Harinem?", they often ask: "What does Harinem mean?" And that's exactly what connected me to today's topic: Arbitrary Brand Names. Unlike descriptive names that immediately tell you what a brand does, arbitrary names don't come with built-in meaning. Their value is created over time through consistency, storytelling, and experiences. Think about brands like Google or Apple. The names themselves didn't explain their products. The brands gave meaning to the names. That's what makes arbitrary names fascinating: ✅ They are unique. ✅ They stand out from competitors. ✅ They offer unlimited room for brand storytelling. The biggest lesson I took away today: A brand name doesn't become powerful because of what it means today. It becomes powerful because of what people associate with it tomorrow. Maybe that's the real job of branding—not finding a perfect name, but building a story that makes the name worth remembering. A special thanks to Hira zaidi Mam and Dr. Ripudaman Gaur sir , Dr. Vartika S. mam , Khushboo Uppal mam & Dr. Arun Arora (PhD) sir making classroom concepts feel so relevant to real-life personal branding journeys. 💭 If you were building a personal brand, would you choose a Descriptive name or an Arbitrary one? Why?