Post by Harnham

What makes candidates choose one AI role over another in 2025? It’s not the salary anymore. We’re seeing a clear shift across the US market. As Tom Brammer explains in this week’s clip, even when two companies are hiring for the same AI skillset, the one offering bigger technical challenges and greater career-defining work is winning the race for talent. For US hiring leaders, the takeaway is this: If you want top AI talent, lead with the impact of the work. Show candidates the scale, complexity, and influence they’ll have, not just the compensation. If you’re building AI capability in 2026 and want sharper hiring outcomes, head to the comments to download our AI Hiring Guide. #Harnham #AIHiring

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