Post by Harley-Davidson Motor Company

“Back to the Bricks” isn’t just a tagline - it’s a focused path back to growth. Our strategy lays out a clear, three-phase plan to restore profitability and accelerate long-term value creation: 🔹 Reset (Now): Strengthening the foundation with $150M+ in cost savings, dealer inventory optimization, and a reimagined marketing approach 🔹 Growth (2027–2028): Building a more rider-centric portfolio, unlocking Parts & Accessories opportunities, and deepening rider engagement 🔹 Value Creation (2029+): Expanding the ecosystem - from apparel to pre-owned motorcycles - to drive sustained enterprise value At the core of it all: ✔️ A rider-first mindset ✔️ A stronger dealer network ✔️ The full power of the brand With a targeted path to exceed $350M in HDMC EBITDA by 2027, we’re taking decisive action today to shape tomorrow’s growth. #Strategy #Growth #HarleyDavidson