Post by Hanson Search

The luxury communications brief has changed faster than most hiring criteria have kept pace with. Camille C. looks at what's driving the shift: Gen Z and Millennial buyers reshaping what aspiration means, owned media becoming as strategic as earned, and AI changing how brand stories get discovered. The result is a role that now needs heritage instinct and digital fluency in the same person, not one or the other. Read the full article: https://lnkd.in/e4wKb8dh #Luxury #CommunicationsLeadership #ExecutiveSearch #Comms