Post by Hans Andreas Aebi

🇨🇭READY TO UNLEASH THE POTENTIAL🇧🇷 How to drive the economic growth of Brazil with the FTA and Swiss innovation? The Brazilian industry aims to increase the productivity to become more competitive in the international markets. The Swiss industry is looking for new growth markets. After all, Switzerland has 9M inhabitants. The road to success? 0️⃣ COMBINE THE BEST OF BOTH WORLDS The Swiss industry has the innovation power, technological solutions, automatized workflows and high productivity capabilities, Brazil needs to win out there 🌎 🌍. Brazil has abundance of low cost renewable energy, scale and a well trained engaged and dedicated workforce, able to swiftly adapt to new realities and seize opportunities. 1️⃣ ACCESS TO BETTER TECHNOLOGIES The EFTA Mercosul Free Trade Agreement (FTA) will significantly reduce the cost of Swiss machinery and tools in Brazil and improve the cash flow of the Brazilian partner. 2️⃣ EMBED ⚡️TO EMPOWER 👊 Continue to embed Swiss next generation technology in the Brazilian industry to increase productivity and reduce downtime. They grow. You grow. 3️⃣ INVEST💰 AND COOPERATE 👫 Low interest rates in Switzerland and a strong Swiss Francs call for investments in Brazil‘s large growing domestic market. This is a good moment to look at M&A or JV opportunities as well. ⚠️ Concerned about the impact of the current geopolitical situation? 🔭 Observe and seize the opportunities. Brazil is less impacted. 🔭 Brazil‘s domestic growth does not depend on import nor export, it‘s 20% of GDP. 🔭 Energy cost is low in Brazil with a 89% share of renewables. 🔭 Inflation has been stable, hoovering low around 4 - 5%. 🔭 Brazilian Central Bank has a tradition to act with a high sense of responsibility, keeping interest rates high to avoid inflation. It hurts but it works. 🔭 Brazil is a commodity currency because the world needs Brazil as a commodity exporter: Metals, proteins and potentially renewable energy. Who else feeds 1B people? „Those who invest in productivity in Brazil will win“ Jose V., President of ABIMAQ - Associação Brasileira da Indústria de Máquinas e Equipamentos The participants and the delegation of Swissmem, headed by Martin Hirzel with Stefan Brupbacher and Michael Koller received valuable insights from Jose V., President of ABIMAQ - Associação Brasileira da Indústria de Máquinas e Equipamentos, Alexandre de Ázara, Chief Economist of UBS and UBS BB and Flavio Silva , President of Elevadores Atlas Schindler (Brazil). A great thank you to our guest for showing up and to our wonderful host, Luiz Brito, Dean at FGV, Tales Andreassi, Professor & Director at FGV and Professor André Cherubini Alves for coordinating the panel. Peter Hafner, Consul General of Switzerland Luiz Fernando Nanô, Infrastructure Expert Letícia de Sena Caritá, Deputy Head Rafael Candura Dela Libera, Sr. Trade Officer Gabriela Jakomulsky Leite, Sr. Trade Officer LATAM