Post by Hannah Katharina Horst

🇦🇹 𝐓𝐡𝐞 𝐜𝐥𝐨𝐬𝐞𝐫 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐞𝐞𝐦𝐬, 𝐭𝐡𝐞 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐭 𝐢𝐬 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 Over the past two days, I had the opportunity to visit our colleagues at SCHUNK Austria. 💡 One thing I was reminded of: markets that appear very similar at first glance often have very different realities. From a German perspective, Austria may seem like a familiar market, yet customer expectations, decision-making processes and market dynamics can differ significantly. Looking beyond Austria into the Adriatic region, the diversity of market structures, customer expectations and business environments becomes even more apparent. 🤝 What I found particularly valuable was the opportunity to learn directly from the local team. Their expertise, customer understanding and practical experience provided perspectives that you simply cannot gain from reports or dashboards alone. Conversations like these are a reminder that international collaboration is not only about aligning strategies and activities — it is about listening, understanding local realities and learning from each other. A special thank you to Jessica, Barbara and Christian. What impressed me most was not only your expertise, but also your openness, hospitality and commitment to supporting colleagues beyond your own market. My key takeaway: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 – 𝐥𝐨𝐜𝐚𝐥 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐢𝐦𝐩𝐚𝐜𝐭. What has been your biggest learning when working across different countries, markets or cultures? #GlobalMarketing #InternationalCollaboration #B2BMarketing #MarketInsights