Post by Haleon

To support the launch of Sensodyne Clinical White in Germany, we built a fully integrated campaign around one powerful insight: a bright, healthy smile is the number one factor in dating and a key driver of confidence. We asked a simple question. What is more sensitive than dating? The team created a five-week consumer campaign that included a first of its kind oral healthcare partnership with Tinder in Germany. It was supported by TV integrations, podcast collaborations focused on dating and influencer led content built around smiles. The finale was the Sensodyne Kissing Booth at Klubhaus St. Pauli. A high visibility, high engagement activation where consumers could share a kiss on camera, see their moment featured on a large media wall, and take home a printed photo and a full-size product sample. The objective was simple: create a memorable, real-world connection between confident smiles and Sensodyne Clinical White. By bringing the brand into a relatable emotional space, we moved beyond product messaging and created a moment people could experience, share and remember. #SensodyneClinicalWhite #OralCare #HaleonDach and #EveryDayBetterHealth