Post by Haleon

Our commitment to inclusion goes beyond Pride Month. At this year’s TCS London Marathon, we brought that to life through Voltarol, in its third year as Official Pain Relief Partner. At mile 21, runners hit Rainbow Row, one of the toughest parts of the course. Since 2022, it has become a powerful celebration of LGBTQIA+ communities, delivering energy and support when it is needed most. Since partnering in 2024, we have focused on elevating this moment. Through our media partnership with GAY TIMES and our presence on the course, we aim to increase visibility, celebrate community and support every runner. This year, DJs, dancers and crowds turned fatigue into a shared moment of energy and belonging. Beyond race day, we support runners with expert advice on managing pain and preparation. Because movement is about more than running. It is about helping people go further. Pride matters. But inclusion is built every day. And when people feel they belong, they keep moving forward. #LondonMarathon #Voltarol #RainbowRow #LGBTQIAPlus #PrideMonth #Haleon