Post by Haier Europe

We're proud to share that Haier has been named in the Kantar BrandZ Top 100 Most Valuable Global Brands 2026 - a meaningful milestone in our global journey. For the eighth consecutive year, Haier stands as the world's only IoT ecosystem brand, a distinction that reflects our ongoing commitment to connected, human-centric innovation. This year, we rise to #53 globally — a steady climb from #89 since we first entered the ranking in 2019. This progress speaks to the resilience and long-term relevance of our ecosystem-driven model. We remain focused on building value that endures.