Post by Haier Europe

We’re proud to announce global partnerships with two of the world’s most iconic football clubs —Liverpool Football Club and Paris Saint-Germain! These agreements represent a bold step forward in Haier’s global brand strategy, aligning ourcommitment to user-centred innovation with the excellence and passion of world-class sport. Through these partnerships, we aim to inspire, connect, and create richer, smarter experiences for fans andconsumers around the world. Under the partnerships, Haier will activate across stadiums, digital platforms, and retail environments —delivering exclusive fan experiences and exploring co-branded smart-home products that bring theenergy of matchday into everyday life. In football, Haier also partners with LALIGA— one of the most watched football leagues globally — Liga Portugal — one of Europe’s fastest-growing national leagues — and the Royal Moroccan Football Federation — a top-ranked African national team with rising global visibility. By teaming up with Liverpool FC and Paris Saint-Germain, we are not just placing our name beside champions — we are proving that the world’s number one home appliance brand plays at the samelevel as the world’s top clubs and athletes. Great teams win through precision, teamwork, and constant improvement. At Haier, we build products the same way: designed around people, powered by technology, and proven in daily life. Discover more: https://lnkd.in/dZFhKMk7