Post by Haier Europe

Today we celebrate the ribbon cutting of the Haier Store at MediaWorld Tech Village – Milan Certosa, reimagined under the new global Haier visual identity. “The Certosa MediaWorld Lighthouse marks a key milestone for the “Space to Product” discipline within the Milan Experience Design Centre. As the first global pilot store, it represents the initial application of Haier’s new visual identity and establishes the core pillars of the Space Experience Design to be implemented worldwide. We are proud to lead this journey, working at both a global and local level, in close collaboration with global design colleagues, Brand and Market Teams”, stated Simona Iuculano, Portfolio Strategy & Space Experience Lead at Haier Europe. A renewed space where premium design, cutting-edge technology and tailored solutions come together to create a truly immersive experience – and where our Zero Distance With Consumer philosophy takes shape every day. More than a store, it’s a place of closeness: a point of connection where we listen, engage and inspire, staying closer than ever to our consumers. Welcome to the new Haier experience in Milan!