Post by Haier Europe

This week, we strengthened Haier’s connection with the world of tennis across two iconic international stages: the Barcelona Open Banc Sabadell - Trofeo Conde de Godó and the BMW Open by Bitpanda in Munich. Across both tournaments, we went beyond traditional sponsorship. We created experiences that bring together innovation, lifestyle and performance, connecting with fans, partners and local communities in meaningful ways. In Barcelona, on-court visibility met an immersive off-court presence, as our smart home ecosystem came to life both at the venue and throughout the city. In Munich, the BMW Open became a true 360° brand experience — from on-site activations to a strong urban presence, with the Haier Champions Club at its heart. From Barcelona to Munich, we’re not just present at two of Europe’s most prestigious tennis tournaments. We’re shaping brand experiences that reflect our commitment to excellence, innovation and leadership. 🎾 Play with the number ones.