Post by Haier Europe

It’s finals today at the Madrid Open and what a week it has been! As the Mutua Madrid Open MTP 2026 reaches its defining moment, Haier reflects on a week where innovation, excellence, and purpose came together on and beyond the court. Inspired by the precision and performance of world‑class tennis – values proudly embodied by our global ambassador Ana Ivanović – we brought the vision of premium innovation to life through immersive experiences across the tournament. That same spirit guided our social impact initiatives. The Haier Precision Challenge transformed accuracy into action, converting every successful shot into a donation for the Fundacion Rafa Nadal, supporting education and social inclusion. At the same time, sharing the thrill of the tournament with children and families in our VIP boxes together with Fundación Pequeño Deseo reminded us that true excellence means creating moments that truly matter. This is how Haier plays with the number ones: combining cutting‑edge innovation, sporting excellence, and a genuine commitment to making a positive difference.