Post by Haier Europe

Innovation, experience and ambition are at the heart of what we do. The Champions Meeting in Paris marked an important step forward for Haier with the launch of two strategic product categories: TVs and Floor Care. With the TV debut, we are entering the category with a clear ambition to deliver a complete and immersive experience, combining performance, design and smart technology to redefine everyday entertainment in the home. At the same time, we are expanding the Haier ecosystem with the introduction of Floor Care under the brand, bringing innovation and efficiency to one of the most dynamic segments of small domestic appliances. Watch the video with Natalia Sellibara, Head of SDA, Robot & TV, to discover how we are commited to building premium home experience designed around quality, performance and people.

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