Post by Haier Europe

IFA 2025 — A week to remember! From our vibrant booth showcasing the latest smart home innovations to live showcooking sessions, we brought our Naturally Connected vision to life in Berlin. We proudly announced new partnerships with Liverpool Football Club and Paris Saint-Germain, and renewed our collaboration with the ATP Tour — reinforcing our commitment to excellence, performance, and lifestyle. We were honored to welcome football legends Claude MAKÉLÉLÉ and Michael Owen, alongside our Global Brand Ambassador Ana Ivanović, who helped us celebrate the power of connection through sport, innovation, and experience. On the Main Stage, we hosted expert-led panels featuring Haier Europe managers and special guests, exploring how we’re shaping a more connected and human-centred smart home experience. A huge thank you to all our business partners, customers, and visitors who joined us - your enthusiasm made this event truly unforgettable. 📸Catch the highlights and relive the best moments from IFA 2025. We’re already looking forward to next year! #IFABerlin #IFA2025