Post by Haier Europe

Behind the Milan Experience Design Center (MED) are the people shaping how experience meets everyday life at Haier Europe. From materials and colours that define our space and visual identity, to a deep understanding of European user behaviours, their work focuses on creating meaningful dialogues between people and technology. As part of the Haier Global Design network, the Milan Experience Design Center brings together trends, collaboration and user‑centric thinking, turning insights into experiences that respond to real, everyday needs. Hear more from our Federico Perego, Product Experience Lead, Simona Iuculano, Portfolio Strategy & Space Experience Lead, and Aliki I. Zachariadi, Interaction Experience Lead, as they share more about the human-centric design thinking approach at MED. #Haier #MDW2026 #Fuorisalone #Design

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