Post by Haier Europe

At Haier, we believe technology creates its greatest value when it improves people’s lives. This commitment recently guided our local team in Portugal as they supported an initiative to restore hope for a family facing significant hardship. In 2025, Liga Portugal organized the Creators Cup, a charity football event raising funds for social causes across the country. With these donations, Liga Portugal’s Football Foundation helped rebuild the home of Mr. Nicolau, a resident of Viana do Castelo. As a proud sponsor of Liga Portugal, we contributed by equipping the family’s renewed home with a Haier washing machine bringing comfort, dignity, and an important step toward a fresh start. This initiative reflects our commitment to being zero‑distance from users and communities, supporting them not only through our products but also through meaningful actions that create real, lasting impact.