Post by Haier Europe

At a recent meeting set across two iconic sporting venues, Roland-Garros and Paris Saint-Germain, we have brought together key partners to align on a shared roadmap for growth, innovation, and long-term market leadership. The meeting also marked a significant milestone: the official launch of our TV category in France - a decisive step in our commitment to delivering a fully integrated, premium smart living experience across Europe. Watch Christophe Salmon, Country Manager at Haier France, as he outlines the strategy and what this moment means for the road ahead.

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