Post by H&M

What does a 3,000-year-old symbol of luxury have to do with summer 2026? For H&M, it became the starting point for an entire seasonal wardrobe. In our Summer 2026 collection, the design team looked to the scarf’s rich history and versatility. From fluid cupro dresses to wrap silhouettes and statement prints; the collection reimagines holiday style through movement and adaptability. Hear from Eliana Masgalos, Edition & Campaign Design Lead, who shares how this single piece shaped design decisions, in everything from silhouettes to styling. #HM #SummerCollection